Retail Product Manager - AstraZeneca

• Product manager – Retail

  AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines, having 21 brands for the treatment of diseases in different therapeutic areas like Respiratory , Gastroenterology , Cardiovascular , Diabetes and Oncology. AZ is living a total transformation worldwide through a science-led innovation strategy.

  In AstraZeneca we believe in the potential of our people and we'll develop you beyond what you though is possible. We make the most of your skills and passion by supporting you to see what you can achieve no matter where you start with us. As Retail Product Manager   , you will play a vital role in improving patient's lives.

  The position holder is responsible for development, strategies and tactics of all Marketing  activities all over Egypt in Traditional Trade channels : Mainly in Retail & Wholesale(chain pharmacies)-, providing leadership for managing a product/ line of products in terms of developing and implementing general strategy, in addition to, conventions, budgeting and general positioning of the product/ line of products. He/she has to follow up closely the implementation of his/her plans and/or tactics and continuously monitor his/her products’ results versus the company objectives. He/she has to study in-depth and continuously his market needs and clearly define all the market growth drivers and opportunities. If you are inspired by the different possibilities to make a difference in patients' lives , Join Us.

  Major Accountabilities

  .   Portfolio Strategic Impact & ROI

  • Monitor market trends in the region and advise management of changes in competition, product availability or related matters.
  • Assist in the development of marketing strategy and overall objectives.
  • Develop and execute advertising and promotion tactics for assigned products.
  • Monitor and analyze the effectiveness of promotional materials in the field to take remedial action where necessary.

  • Assist in the management of budgetary responsibilities as necessary.

  • Assist in the identification of new business opportunities through continuous assessment of market dynamics.

   Brand Plan Implementation & Evaluation

  • Build and Implement national marketing programs with key chain pharmacies
  • Develop, execute and monitor promotions (pre and post) in collaboration with Sales and Finance.
  • Assist in the direction of marketing activities for the achievement of short and long term business objectives, increased profit and market control.
  • Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
  • Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.

  Market Analysis & Forecasting

  • Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
  • Extracting and analyzing retail audit data  
  • Ensure the use of effective forecast models and make recommendations for improvement as necessary.
  • Contribute to market forecasting as necessary.
  • Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
  • Monitor market place competitor product evolution as necessary.

   Building Effective Business Partnerships

  • Establishing Teams, Distributor Management, Stakeholder Management skills
  • Continuously drive to improve , physical availability and conversion through understanding and responding to the needs of customers and through field sales in call offer; selling tools, store data, pro-brand strategies
  • Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
  • Communicate and co-ordinate promotional activities with sales management.
  • Assist the sales force in product training and strategy orientation.
  • Ensure the implementation of management plans for all KOLs to advance business partnerships.
  • Develop sound business partnerships with all internal, external and global stakeholders.

  SKILLS AND CAPABILITIES NEEDED

  Essential Skills required:

  • Scientific/technical  Knowledge
    • In depth knowledge of competitor & brand knowledge
    • Knowledge of product pipeline
    • Market insight
    • Policies and process knowledge

  • Planning & Organization
    • Plan and execute quarterly multi-channel marketing campaigns and manage the performance against expected outcomes.
    • Project management
    • Meeting organization
    • KOL management
    • Policies and process knowledge

  • Communication Skills
    • Face to face communication skills
    • Group Presentation & training skills
    • Expert Group facilitation and moderation skills
    • Negotiation skills

  •  Strategic Partnering
    • Provide strategic input and thought-leadership cross functionally – Brand Strategy.
    • Internal training
    • Business Acumen

  • Leadership & Coaching
    • Coaching in call and group meetings
    • Team management
    • Performance management
    • Recruitment & interviewing
    • Talent Management
  • Digital marketing :
    • Be up to date with the latest trends and best practices in online marketing.
    • Plan and effectively execute digital marketing campaigns
    • knowledge of various social media platforms, best practices, and website analytics.

  Essential  Experience required :

  • Minimum of two year experience as product manager in a multinational company in Traditional Trade is a MUST, specifically with Retail.
  • Strategic and Analytical mindset with strong business acumen.
  • Working with chain team to leverage on chain activities and winning with pharmacists
  • Build and Manage the social media channels (ex. Facebook, applications )
  • Degree level education or equivalent ideally in Business or Marketing.
  • Strong communicator and team worker, able to build relationships at all levels and across functions in an ambiguous environment.
  • Organizational and planning skills with the ability to multi-task and prioritize.
  • Pharmacy , vet or medical background
  • Fluency in English language

  AstraZeneca is an equal opportunity employer .AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability , sex or sexual orientation , pregnancy or maternity  leave status ,race or national or ethnic origin , age , religion or belief , gender identity or re-assignment , marital or civil partnership status , protected veteran status ( if applicable ) or any other characteristics protected by law.

  Date Posted

  22-Jun-2020

  Closing Date

  25-Jul-2020

  AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

  
  

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