Digital Medical Manager, Turkey - Sanofi

• The Digital Medical Manager will build the digital medical strategy and roadmap for all business units and ensures that it is executed by responsible teams & functions. He/She will be an integral part of the Turkey Medical team and a key business partner to the digital & MCE team and be the point of contact within the medical team for all digital / e- activities/initiatives.

  Major responsibilities

  • Building an overarching digital strategy and roadmap for the medical function in close cooperation with marketing & Multichannel Engagement teams.
  • Securing that the digital strategy is aligned with the strategy & initiatives developed at Medical & Corporate level
  • Setting a clear tactical plan with KPI’s & milestones for (and with) the various responsible teams to execute the strategy & roadmap
  • Following up, guiding & supporting the responsible teams to secure that the tactical plan is executed in line with KPI’s & milestones
  • Tracking defined KPI’s & milestones with analytics & regular reporting to Medical Head
  • He/she will furthermore facilitate and have oversight on all other digitalization activities in the country medical organization.
  • He/she needs to be up to date on internal and external best in class digital initiatives, increase country medical organization digital awareness.
  • Leading the strategy and creation of the yearly digital medical plan for all business units as well as periodic updates to these plans.
  • Ensuring appropriate tracking and execution of the digital medical tactical plan in Turkey according to established timelines and procedures, and on budget.
  • Developing, maintaining expertise and align with corporate digital priorities, objectives and initiatives
  • Plan, follow up on & facilitate Sanofi’s Integrated Digital Strategy for Medical Organization in Turkey
  • Apply strategic input into  e-commerce/ digital platforms and insights from e-commerce/ digital platforms into medical projects
  • Input into medical education programs and other patient/public initiatives
  • Provide rapid solutions to scientific and medical enquiries from internal stakeholders
  • Ensure that all digital materials (promotional or nonpromotional) meet high standards and comply with codes and regulations
  • Develop external partnerships
  • Partner with MCE team to develop medical digital strategies for HCP engagement
  • Support the development/selection/governance of content needed for the digital/e-commerce initiatives.

  At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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