Rare Diseases Product Manager - Sanofi

• JOB PURPOSE:                      

  Planning and managing marketing activities to achieve product objectives at a profit, through analyzing and anticipating market dynamics.

  KEY RESPONSIBILITIES AND TASKS:

  • Contribute to the development and the validation of long-range planning and forecasting models.
  • Contribute to the development of positioning and key strategies for the brand by advising on current product trends.
  • Participating in annual brand marketing plan.
  • Implement the marketing plans and key strategies
  • Produce tactical business plan
  • Manage marketing budget for assigned products and is responsible for the financial effectiveness of assigned products
  • Preparing and managing the promotional cycle plan on yearly basis and all business and promotional activities in accordance with compliance standards and internal policies and procedures
  • Managing the launch of new products and line extensions when available
  • Play an integral role in the cross-functional brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, Business support and finance departments.
  • Evaluate the effectiveness of promotion and make recommendations for improvement within internal guidelines
  • Prepare and train Field Force on Product information
  • Monitoring the field force activities.
  • Managing KOLs related activities:
    • Prepare tailored presentations for key activities
    • Creates focused groups for new indication or new market
    • Arrange and facilitate execution of the advisory board meetings. to improve the brand
  • Manage working relationships with promotion agencies and other service providers.
  • Involve in organizing symposia and congresses.

  • Providing sales force with product and competitors information.
  • Conducting Monthly meeting with field force to handle market requests and problems.
  • Revise the promotional materials’ contents and consistency in line with the marketing plan.
  • Cooperate with supply chain to ensure product availability.

  Quantitative KPIs:

  • Sales Target Achievement / Brand
  • LRP growth from value and RD patient recruitment perspectives.
  • Spending efficiency (A&P according to budget)
  • KOL/Key Customer Management.

  Qualitative KPIs:

  • Planning:
    • Overall quality of brand plan , (feedback from stake holders)
    • Marketing Campaign: Efficiency (impact on business)
    • Efficient execution of Launch Plan (if any)
    • Level of focus on customer centric approach (collect customers insights and KOLs feedback)
    • Field Force Inspiration, motivation, engagement, development (empowered brand team)
    • Number of meetings participation
    • Creative project/activity/initiative of the year

  • Execution:
    • Developing the tactical plan based on brand plan outcomes (really tackle the unmet needs of the customers and support the main brand strategy)
    • Level of integration between different activities (90% of the activities objective and content should be unified behind the main brand strategy)
    • Change and improve the quality of main activities versus previous year (internal and external customers feedback)
    • Overall adherence to the tactical plan with timely execution (90% of the tactical plan implemented on time and in proper way)
  • Marketing input in BD Plans
  • Effective contribution to Task Forces (attendance, contribution)

  Others:

  • Perform other duties as assigned.
  • Respect of company’s values, code of ethics and social charter.
  • Respect of personal data protection charter.
  • Responsible for applying the HSE related requirements for the company in all related working procedures

  JOB-HOLDER’s ENTRY REQUIREMENTS:

  Education:

  • Bachelor degree, Faculty of Pharmacy, Dentist or Medicine.

  Related Experience:

  •  5 years of sales and Marketing experience within a pharmaceutical company .

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  Special Knowledge/Skills:

  • Minimum 5 years of Sales/Marketing experience within a Pharma industry
  • At least 3 years brand management experience in Pharmaceutical industry   
  • Good knowledge of products in competitive markets, therapeutic and Disease Condition, Market Dynamics and Evolution, Customer/ Patient Insight
  • Brand Management capabilities in term of  Message Development, Life Cycle Management, targeting, Market Development, Marketing Mix, Distribution Channels, Sales Execution.
  • Market Research, Scenario Analysis, Resource Valuation, Forecasting, Metrics, Sales Analytics
  • Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
  • Profit and Loss Management, Budgeting, Sales Forecasting, Financial Data Analysis, Resource Planning
  • Excellent presentation skills, Communication skills, Selling and negotiation skills
  • Computer skills, Excellent command of English Language

  LEAD competencies:

  • Act for Change, strive for results, Cooperate Transversally, Commit to Customer
  • Think Strategically, Develop People, Make Decisions

  At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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