Regional Product Manager - Ameco Medical Industries

About the Job

• Analyse business specific target markets and identify gaps and opportunities.
• Implement tactical plan by providing appropriate promotional & Technical materials.
• Work across all elements of the marketing mix and use appropriate channels of communication.
• Develop & execute the implementation of marketing and strategic plans. Monitor and measure execution of marketing plans to ensure that goals and objectives are met through close cooperation with Sales Team.
• Develop and execute the implementation of product launch plans with inclusion of but not limited to guidelines about: (Market opportunity - Segmentation - Product positioning - Sales message and strategy – Pricing - Samples inventory - Sales promotion - Health Care Business Integrity guidelines).
• In coordination with Commercial Team, provide forecast input to supply chain.
• Coordinate market research to determine unmet needs, product requirements, acceptance, market trends and forces, success of promotional campaign, and concept testing of new promotional ideas.
• Ensure completion of market analysis and monitor competitive activity.
• Develop new concepts and manage the portfolio to prioritize for opportunities based on financial modeling and gap analysis.
• Build strong network with key opinion leaders and monitor industry developments impacting business.
• Constantly monitor marketing expenditures versus target.
• Interface with professional education management to provide business specific needs.
• Create & execute clinical education programs designed to teach procedural awareness and the safe and efficacious use of products.
• Work productively with external agencies and cross functional groups within the organization.
• Execute & develop in-market hands on seminars & workshop correlating with the Company strategy.
• Coordinate market research to determine unmet needs, product requirements, acceptance, market trends and forces, success of promotional campaign, and concept testing of new promotional ideas.
• Support market development activities for emerging procedures.
• Identify with ProfEd regional and national institutions that serve as Centers of Excellence for various specialties and procedures.
• Review of KPAs:
  1. Reporting & Analysis of Marketing achievements for the company (Activities breakdown and feedback, territory management, etc.)
  2. Preparation & Implementation of the company Marketing Strategies and Business Plan requirements.
  3. Customer/ Market Place Focus.
  4. Prepare & execute launch plans of new products.
  5. Drive DTP campaigns throughout the region whenever decided.

Job Requirements

• Medical/Pharmaceutical/Business BSC.
• Minimum 3 years in Medical Devices field with preference in CVC/Urology/Dialysis fields
• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• A keen eye for detail
• Creativity Analytical mind and strong quantitative skills

Apply Here